One reason we’re excited about Refer-O-Matic is that we love podcasts. And, we love to tell our friends about our favorites. That holy s*** moment that makes you pause an episode halfway through to text seven friends about it? That’s why we built Refer-O-Matic.
Here at Glow, we keep our eyes on a few metrics to track the success of podcasts growing with Refer-O-Matic. One of them is Referral Rate. Referral Rate is the average number of times a listener shares the podcast with a friend who checks out the show.
In other words:
Referral Rate = Number of successful referrals / Number of referrers
We like to think of this as the viral coefficient of a podcast. For every listener who signs up to share your podcast for rewards, how many friends do they share it with?
Referral Rate is a result of a lot of factors. But, if your show has a high Referral Rate, it means one thing has to be true: Your listeners love your show so much that they go out of their way to tell their friends about it.
So, we got curious. Which shows do people love to share the most?
See below for the first edition of Refer-O-Matic’s Most Shared Pods:
Civilized is an improvised dark comedy sci-fi podcast by the award-winning creators of Alba Salix.
Referral Rate: 1.1
In just 5 minutes a day, learn about different incredible women from throughout history.
Referral Rate: 1.59
Twenty Thousand Hertz is a lovingly crafted podcast that reveals the stories behind the world's most recognizable and interesting sounds.
Referral Rate: 1.75
#2. The NewsWorthy
The NewsWorthy is the day’s news made fast, fair and fun – in 10 minutes.
Referral Rate: 2.35
#1. Bigger Pockets
BiggerPockets Real Estate Podcast provides actionable advice from investors and other real estate professionals every week. The show won’t tell you how to “get rich quick” or sell you a course, boot camp, or guru system; instead, the BiggerPockets Podcast will give you real strategies that work for real people.
Referral Rate: 3.07
Congrats to these shows! All of them are so different, but one thing is clear: Your fans want their friends to know about you.
Shameless plug: If you want to know your podcast’s Referral Rate, the first step is to make it easy for your fans to share the show with their friends by setting up a referral program at Refer-O-Matic. Test it out for 14 days for free.
Maybe we’ll see you on the next edition of Refer-O-Matic’s Most Shared Pods?